Customer segmentation using machine learning: A literature review

In new Era, customer segmentation is applied everywhere to get dimensions in industries. Customer analytics plays a significant role learning trust of by studying their behaviour. This paper includes research review different researchers on using machine and findings gap areas where further work can be done. As one the primary reason for churning bad experience terms quality, understanding concepts, not budget friendly many more are there. We should take care these types future sustaining our also regularly monitoring trends needs.